Berlin Tyres Europa GmbH: Shaping the Future of Mobility

Mobility has always been a subject of ceaseless inspiration for us. With more than 40 years of industrial heritage, Berlin Tyres Europa GmbH has evolved from a specialized automotive company into a diversified mobility group. From our headquarters in Berlin, we coordinate all corporate and product processes for six prestigious brands across the tire, wheel, and e-bike sectors.

Our Vision: Bridging Traditional Expertise with E-Mobility

Our visionary growth is focused on a clear direction: integrating our decades of automotive engineering with the future of sustainable travel. As a brand management and distribution powerhouse, we have shifted e-mobility to the core of our holding’s strategy, making premium urban solutions like bikes-365.com accessible across the European Union and beyond.

Global Reach, Structured Distribution

Serving a growing fan base in over 45 countries, our network is built on a structured mix of authorized dealers, strategic distribution partners, and direct-to-consumer digital channels. Our portfolio, including Berlin Tires, Keskin Wheels, MAM, Syron, Keskin eBike, and Berlin Bike, represents our commitment to horizontal and vertical market diversification.

Operational Excellence in Frankenthal

While our strategy is born in Berlin, our operational strength is anchored in our Main Service and Logistics Center in Frankenthal. This hub ensures that every e-bike and automotive product meets rigorous safety and technical standards before entering our global supply chain.

FAQ

Is Berlin Tyres Europa GmbH a manufacturer or a brand management company?

We operate as a comprehensive brand management and distribution group, controlling the entire lifecycle from design and planning to quality assurance and global sales.

When was the company founded?

The group’s foundations reach back over 40 years, evolving through decades of expertise in the automotive, tire, and wheel industries.

What is the role of e-mobility in the group's strategy?

E-mobility is a primary strategic pillar for our future growth, combining our engineering heritage with sustainable urban travel solutions.

How do you manage your international presence?

We operate in over 45 countries through a robust network of specialized dealers, B2B distribution partners, and official online platforms.

What is the relationship with bikes-365.com?

bikes-365.com is the group's flagship e-commerce platform, serving as the direct link between our high-performance brands and European cycling enthusiasts.